We're a little bit excited at the moment because we've just been shortlisted for TWO awards at the Institute of Internal Communications awards for the central region. We're competing against the great and the good in the area and so it's fantastic to be recognised by our peers.
The publication that has been shortlisted is a monthly interactive newsletter we produce for employees of a global company. We ensure the content can be understood by a multi-lingual readership and make the newsletter easy and interesting to navigate.
We also have to think creatively for new ways to design and present the corporate information each month to keep it engaging for employees so they want to read about the future direction of the business.
Although awards are really nice (and fingers crossed for the 24 February everyone), even better news came recently when we were able to evaluate the monthly click-through rates on the newsletter. After two years, the numbers of people looking at the newsletter keeps on increasing and the new quarterly 'special' issues are attracting higher numbers too.
There's no denying, we're dreaming of that big awards trophy, but the truth is, the most important judges of our work will always be the readers.
No comments:
Post a Comment